วันเสาร์ที่ 31 กรกฎาคม พ.ศ. 2553

Product Strategy>>Branding


Lancôme is the leader in the market of the skincare product and make-up product. Every product of Lancôme uses an ingredient that has a quality make the customer has a healthy skin well and creates a satisfaction in the product. Beside, Lancôme product has a research and develop the product for appropriate with the each skin.

Logo
Lancôme uses the rose to show the symbol, and the real Lancôme roses created by Delbard in 1973, it is a gorgeous, pale fuchsia rose with a very long cylinder-shaped bud. Its petals between 35-40 and thick and shiny. The Lancôme rose is a very robust rose that, according to Delbard, takes after its parents. Its father - a rosebush nicknamed "the Oak Tree" for its extreme sturdiness - produced magenta red roses. Its mother produced roses that were nearly mauve in color. This is how the rare and vibrant rose that everybody known as the Lancôme rose, came to be.



References:


http://www.lancome-th.com/about/saga/innovation.shtml




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