Company Background

Lancôme Paris is a prestige and a luxury brand. Owned by L’Oreal since 1964. Lancôme is a part of luxury product division, which offers skincare, fragrances, and make up.

The company founded in 1935 by Armand Petitjean in France, Armand Petitjean was exploring the ruins of a castle, Le Chateau de while vacationing in the French countryside. Petitjean’s inspiration for the company’s symbol, golden roses were the many wild roses growing around the castle.

In 1935, Lancôme launched its first five fragrances at the world fair in Brussels, there were Tendre Nuit, Bocages, Conquete, Kypre and Tropiques and Lancôme expanded its business into makeup and skincare product, one important product was Nutrix launched in 1936.

In 1978, Carol Alt who was eighteen years old became the youngest model to be the face of Lancôme and Nancy Dutiel became the model of Lancôme during this period too.

In 1982, Isabella Rossellini who was the international face of Lancôme 14 years old starred in a slew of ads. Other popular actors have also worked with brand; there are Juliette, Binoche, Uma Thurman, Drew Barrymore, Mena Suvari and Laura Morante.

In early 2007, Clive Owen became the first male spokesman of Lancôme’s men’s skincare and the fragrance Hyponose Homme.

On June 11, 2007, Kate Winslet was unveiled as the spokesmodel of Lancôme.

On January 2, 2007, Anne Hathaway was announced as the newest brand ambassador and promoted the new fragrance, Magnifique, released in August 2008.

In 2009, Lancome received the Oscar award and global superstar from Julia Roberts represented the company. Advertising of Lancôme by Julia Roberts will appear in spring 2010.

Reference;
http://www.yournewfragrance.com/Lancome-s/2402.htm