My reflection

After, finished my blog template I felt satisfied it. Although, it wasn’t beautiful and designing wasn’t well when compared with my friends but I still satisfied with my blog and an ability of myself. The first time in studying about making a blog I thought that I couldn’t make it because I didn’t like the computer and confused with it every times when uses it.
Since, I started to make a blog I met many problems but I could solve the problem well. I knew that making a blog for me must use a high attempt especially, download the VDO. I tried to download the VDO. many times until I download successful. This course made me knew to making a business by myself and gave knowledge about an analysis the product such as product strategy and promotion strategy. I believed that, I could take the knowledge that I learned from this course used in working in the future.

Promotion Strategy

Pull Strategy; -Magazine ads. and TV. Commercials.
-Promotions and direct mail.

Push Strategy; -Lancôme consultants personally selling.
-Department in store display.

Reference:

http://www.theproduct.com/marketing/lancome_notes.pdf

>>Key successful factors related to the product

Lancôme has an analysis and invent the new technology of beauty by an scientific expert of the research center study the women around the world more than 50,000 people and can make the Lancôme understand the women that deeply about the skin. The new technology can make the Lancôme brand successful in product and the customer accept in the quality of brand about 7 decade.

References:

http://www.ryt9.com/s/bmnd/906391

http://thaicatwalk.com/wordpress/2010/05/lancome-3/

Product Strategy>>Positioning/Unique selling point

Lancôme can attract the women by use the imagination to the place which is gorgeous and majestic. Lancôme use the color which has gray, white, and gold for suggest the women come to test the product and give knowledge about the Art of beauty. Beside, Lancôme gives a service by checking the condition of skin too.

Reference:

http://www.lancome-th.com/about/saga/excellence.shtml

Product Strategy>>Branding

Lancôme is the leader in the market of the skincare product and make-up product. Every product of Lancôme uses an ingredient that has a quality make the customer has a healthy skin well and creates a satisfaction in the product. Beside, Lancôme product has a research and develop the product for appropriate with the each skin.

Logo
Lancôme uses the rose to show the symbol, and the real Lancôme roses created by Delbard in 1973, it is a gorgeous, pale fuchsia rose with a very long cylinder-shaped bud. Its petals between 35-40 and thick and shiny. The Lancôme rose is a very robust rose that, according to Delbard, takes after its parents. Its father - a rosebush nicknamed "the Oak Tree" for its extreme sturdiness - produced magenta red roses. Its mother produced roses that were nearly mauve in color. This is how the rare and vibrant rose that everybody known as the Lancôme rose, came to be.

References:

http://www.lancome.ca/_en/_ca/about/brand/saga/rose.aspx

http://www.lancome-th.com/about/saga/excellence.shtml

http://www.lancome-th.com/about/saga/innovation.shtml

Product Strategy>>Target group

Lancôme focuses on both older and younger women.
The men have 3 groups there are; the age between 20-30, 30-40, and 40 plus.

References:

http://www.theproduct.com/marketing/lancome_notes.pdf

http://www2.positioningmag.com/Magazine/Details.aspx?id=62405

Product Strategy>>product line;

1. Make-up- face primers, foundations, tinted moisturizers, concealers, eye shadow, mascara, brows, lip color, gloss, accessories, nails, eye pencils and liners, powders.

2. Skin care- cleansers, toners, masks, exfoliators, serums, night treatment, eye care, moisturizers, lip treatment, everyday UV protection.

3. Fragrance- climat, hypnose, miracle, magnifique, tresor, o de Lancôme, magic noire.

4. Sun and Body- sun protection, self-tan and others. Products for men.

Reference;

http://www.beautytipshub.com/cosmetics/lancome.html